VIVO is a non-profit annual chamber music festival in Columbus, Ohio, founded by 3 Columbus-raised musicians in 2015.
As their festival grew and becomes more official in its third year, they wanted a more consolidated brand presence across all visual assets, that speaks their mission and help deliver their ideology. From print to social media.
I resolved to using geometric shapes, as well as typographic-centric designs to keep things consistent with the brand identity. The resulting key poster design features a sense of depth, sophistication and community engagement. I created the folding-geometric shapes to give the poster design an illusion of depth. The geometric shape is then carried across to the cover of the program.
Due to budget issue, the usage of colors were limited to black and white for the program and stickers, but we were able to solve the issue by going with a typography-centric design.
Client: VIVO Music Festival
Inspired by a friend who always goes off-trail and gets himself into trouble when he travels, I came up with the name Trouble Makers, for a magazine that targets travelers of unconventional destinations.
The design goal is to create an identity and layout that speaks unconventional. For the cover design, the concept is "continuous exploration". I made a collage of people who have summit the mountain tops, yet still looking out into destinations ahead. A texture image of signal glitches is photoshop into the otherwise-clear sky as an added excitement. The inner spreads layout aims to create suspense and unsettling balance.
Client: Timeout [A Shillington conceptual brief]
To design a campaign to refresh MTA's negative image in New Yorker's minds, I developed the Space & Time Expo. The event’s focus is to move away from the immediate inconvenience, and instead celebrate a common cause that all can appreciate — the progress of New York City. The campaign consists of two parts, first an informational app is released prior to the event, and a promotional poster series that alludes to the old World Fairs.
As a prelude to the event — and hopefully a continuously informative resource afterwards — the mobile app is meant to retell the story of the MTA. From its past as world's pioneering rapid transit system, to its current improvements and outlook to the future advancements. The Space Time Expo supposedly takes place as the turning point from present into the future.
With the much-discussed Fulton Center as designated event venue, the poster illustration purposefully removes all "noises" — the people, shops, and etc. — and solely presents Fulton Center's spacial beauty and structural integrity. The design visually inspires its viewers by visually connecting the event to the World’s Fair series. I based the poster structure on the 1833 Chicago World’s Fair poster, which had a similar theme as the one I intended for the MTA expo, “A Century of Progress”.
Client: MTA [A Shillington conceptual brief]
Creating a digital user experience as personal and straightforward as speaking to "that guy."
"Miles" is a brand identity created for a non-binding cellular service provider. Recognizing the retiring baby boomers as its target pool — who are now traveling extensively — the provider offers pay-what-you-use, non-binding sim cards as their main products.
I decided to create a brand that focuses on delivering a solution as painless and fast as possible, and the answer is Miles. Miles is that go-to local guy who can answer your questions when you visit a new place. Miles is that good-hearted fella who is smart and patient, and makes you feel good about yourself. By turning the brand into a relatable person, the goal is to create a connection with the clients by offering the ease-of-mind of non-commitment.
The website is designed to take away the "fancy things" often found in trendy websites, and simplify decision making down to a minimum, there will never be a need for the "kids-computer-help-line."
Client: A Shillington conceptual brief
Cru is a conceptual membership-only streetwear retail. The challenge is to create a brand and an identity that sets it apart from existing streetwear e-commerce retailers. After some market research it appears that people who shop streetwears not only follow the latest trends, but more importantly they take the community very seriously. So my solution is Cru, a brand that focuses on the community and hosts special gathering events exclusively for its members.
The inspiration of the logo design is stencil graffiti; I want the logo to connect viewers straight to the streets. The minimalistic typographic style creates a sense of mystery and exclusivity. I chose an intense bright pink to differentiate the brand from the usual black and red colors that are commonly associated with streetwear brands.
The visual inspiration of the ad is “peeking through the key hole.” Instead of a key hole, I took the logo and turned it into a mask. The content is kept to a minimum to create mystery and inspire conversations among its audience. The tag line — "you did not wake up today to be mediocre" — functions as the main concept for the campaign, celebrating the passion of dedicated streetwear followers.
Client: Private client [A Shillington conceptual brief]
This is a conceptual brochure design brief for a film festival that features moon landing films made between the 50s and 2009.
The design concept of the brochure is inspired by one of the films featured in the festival, "From the Earth to the Moon". I wanted to make flipping the brochure mimic the anticipation and slow progress of the human journey to reach the moon. A half fold is added to the traditional roll-and-fold, purposefully slowing down the pace of flipping.
The typepackage is designed to look like a spaceship. In 3D, the letters are aligned and spaced in a way that make them look like they are in zero gravity. The colors mimic the lighting of spaceships in space, with one side lighted by the sun, and the other illuminated by the reflection of the Earth in blue.
Client: British Film Institute [A Shillington conceptual brief]
WIT is a streaming service provider that features pioneering films by independent film makers. I designed the logo based on ribbons because it can wrap around any shape, which symbolizes the brand's values: community and versatility.
The concept for their launching campaign — the poster ads — is to compare WIT to the producers in the past who had the far sight to discover then-radical films, such as Star Wars and Pulp Fiction.
Client: MediaCo [A Shillington conceptual brief]
A book's cover should be the best first impression of the book, and I'll like mine to even foreshadow a bit of the story it covers.
"Extremely Loud and Incredibly Close" is a historical fiction by Jonathan Safran Foer, about a boy who lost his father in 911 before the book started. It is a story of an eight-year-old's silent inquiry, which compels him to go on a journey all around New York City in order to confront his biggest fear.
For such a story, I visualizes its cover as something modest but delicately beautiful. I chose to use graphite as my medium because it represents the same unadorned and honest voice the author gives the boy as he tells the story. The alignment of the keys both figuratively and literally visualizes his journey, as he travels from door to door to find his answers.
Client: Houghton Mifflin Publishing [A Shillington conceptual brief]