Brief
Create the branding strategy and brochure design for a film festival that features moon landing films made between the 50s and 2009.

Roles
Strategy/Design/Production

Client
British Film Institute [A Shillington student brief]

Art Direction
Shanti Sparrow

The design concept of the brochure is inspired by one of the films featured in the festival, "From the Earth to the Moon". I wanted to make flipping the brochure mimic the anticipation and slow progress of the human journey to reach the moon. A half fold is added to the traditional roll-and-fold, purposefully slowing down the pace of flipping. 

The typepackage is designed to look like a spaceship. In 3D, the letters are aligned and spaced in a way that make them look like they are in zero gravity. The colors mimic the lighting of spaceships in space, with one side lighted by the sun, and the other illuminated by the reflection of the Earth in blue.