Brief: redesign the community visualization flywheel for Transportation Insight Holding Company, a Cognizant client. TIHC is creating a much bigger future market by breaking up its existing 3 entities, making it a cyclical model.
“You haven’t bought just a business, you have bought an entire value chain.”

Client: Cognizant

Facilitation: producer, strategy, and communication departments.

Concept/Visualization/Communications Design: Frankie Kuo

Solution: visualizing the logistics future ecosystem created by TIHC’s end to last mile logistics community by a globe-like sphere. In the center, visually hinted through the graphical relationship, the shippers and carriers communities are shown to be “powered by” insights and data provided by TIHC. The color palette is based on Cognizant’s brand palette.