ACT
Brief
Rebrand Asian Climbing Tribe (ACT) to give it a sustainable, modern life
Roles
Co-creation Facilitator/Brand Designer
Team
James Tupling–Motion Designer/ACT Board Members
Asian Climbing Tribe (ACT) is a 501(c)3 organization based in New York, with a mission to build a welcoming and inclusive community for everyone, as well as growing as a platform in support of local tri-state Asian entrepreneurs.
The process began with a workshop, where the board members are brought together to discuss their visions for the tribe, and their mutual language. The resulting design strategy is to visually embrace the diversity of Asian cultures by boldly enfolding 8 Asian languages in our posters that all spell out: rock climbing.
Design deliverables include: brand styleguide (logo, fonts, color palette), brandbook (internal and donor facing material about strategies and accomplishments), and digital as well as print templates in line with the new brand.
A pattern created with a typographic tapestry of 8 different Asian languages, all spelling out: rock climbing.
Examples of even posters using the new brand style and assets. The photographic rule: show the community in support.
Meant to be used as an internal guidelines, these two behavior statements are created after an extended organizational strategy workshop amongst the board members.
